Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.
There are many hackers in the world. Some hackers just want to cause mischief, while others have more malicious intentions. In this blog post, we will explain the three main kinds of hackers and how they differ from one another.
A complicated history
In the 1950s, the term “hacker” was vaguely defined as someone who explored the details and limits of computer technology by testing them for a variety of purposes.
Microsoft Excel is one of the most powerful and most popular business software packages globally. Learning how to use Excel proficiently is a good way to impress your co-workers and help you with day-to-day tasks and processes. Here are ways to take your Excel skills to the next level.
Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should implement to ensure the safety of your data.
Working from home is becoming an increasingly popular option for employees around the world. While this flexible work arrangement can be a great perk for employees, it also comes with its own set of security risks. Follow these cybersecurity tips so you can protect yourself, your personal information, and your company's data while telecommuting.
Are you struggling to keep track of your tasks and events? Microsoft 365’s new Bookings feature may be just what you need. With this feature, you can easily create and manage appointments for yourself or your team. Here is some key information on how to use the Bookings feature and some of its benefits.
Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.
The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce.
Are you having a hard time choosing which Microsoft 365 plan is right for your business? You are not alone. Many business owners often find it perplexing to choose the ideal plan because of the wide variety of features available. Here’s an overview of the different Microsoft 365 plans to help you decide.
Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.