Blog

Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience […]

5 Security issues to look out for

Cybersecurity is a constant battle, but there are significant steps you can take to keep your IT defenses strong and effective, one of which is to increase your knowledge of security threats. Here are five common ways your business systems can be infiltrated. 1. You are tricked into installing malicious software There are countless ways […]

Avoid these mistakes for a successful Microsoft 365 migration

With over 200 million monthly active users worldwide, Microsoft 365 is a powerhouse in the productivity tools market. It combines all the products and services your team needs to get their jobs done efficiently. But for your organization to truly leverage the benefits of Microsoft 365, you must ensure a smooth migration by avoiding these […]

Attract customers with these 7 types of video content

Do you want to bolster your marketing campaigns? Then create videos and post them on social media. It doesn’t take much to make videos — you can finish high-quality ones using your smartphone and accessible video editing software. This makes them one of the most cost-efficient ways to target and convert potential customers. Here are […]

Improve your PowerPoint skills with these tips

Office workers are far too familiar with slideshow presentations that are either more soporific than cough medicine or are horrible time sinks that make them miss their deadlines. To avoid becoming the next target of their ire and resentment — and perhaps become the presenter everyone actually enjoys — here are some tips on how […]

Boost your cybersecurity with security audits

Are your organization’s cyber defenses enough to protect it from a cyberattack? Unfortunately, just incorporating the latest antimalware software or firewall to your system won’t guarantee your company’s safety. Conducting a security audit will give you a complete picture of your company’s data integrity, giving you a greater chance of successfully meeting your cybersecurity goals. […]

Better business forecasting with Power BI for Microsoft 365

Wouldn’t it be nice if there was an application that could help predict risks and opportunities for your business products or services? Microsoft has turned this concept into reality with Power BI’s predictive forecasting. Familiarize yourself with the capabilities of predictive forecasting and how this business intelligence feature can help your organization. Power BI is […]

Back up your data with these four storage solutions

Businesses rely heavily on data for their daily operations. They use it for everything, from building client relationships to developing marketing strategies and so much more. But without data backups, businesses risk losing data in case of a disaster. Every business owner must develop a robust backup plan for their business, which includes implementing any […]